Top 5 Social Apps Performance in Ghana for Q3 2023

In the third quarter of 2023, the social app landscape in Ghana saw varied performance across the top 5 apps on a unified platform. Here’s a closer look at the trends in downloads, active users, and revenue for these apps.

TikTok Lite - Save Data from TikTok Pte. Ltd. experienced fluctuations in weekly downloads, starting with 145K in late June and stabilizing around 119K by the end of September. Weekly revenue remained relatively steady, peaking at approximately $5K in mid-September. The app maintained a strong user base, with weekly active users hovering around 4.7M throughout the quarter.

Facebook Lite by Meta Platforms, Inc. saw a gradual increase in weekly downloads, reaching 76K in the final week of September. Revenue showed a modest climb, peaking at $366 in mid-September. The app consistently engaged over 8.3M active users weekly, maintaining its popularity in the region.

Instagram from Instagram exhibited a steady rise in weekly downloads, culminating at nearly 39K by the end of September. Revenue experienced significant growth, especially in mid-September, where it peaked at over $1K. Weekly active users remained stable around 3.5M, indicating strong user engagement.

Threads, also from Instagram, had an initial surge in downloads with 219K in early July but saw a decline, stabilizing around 5K by the end of the quarter. Despite no revenue, the app maintained a consistent active user base, averaging around 84K weekly active users in September.

Status Saver - Video Saver by Save Status, Video & Image Downloader saw a consistent rise in weekly downloads, peaking at 17K in mid-August. The app's active user base grew steadily, reaching 283K by the end of the quarter.

These insights are derived from Sensor Tower data, offering a comprehensive view of the social app market in Ghana. For more detailed analytics and trends, visit Sensor Tower.